INVITATION TO AFRICAN SAFARI TOUR OPERATORS

Apply to join a new global network of just fifty safari specialists
with exclusive exposure rights to your home country
…and receive inquiries directly from our site to your screen.

The vast number of safari tour operators represented by well-known portals – the largest of which hosts +/- 3,500 – confirms how popular African wildlife-watching safaris have become over the past three decades.
Yet a significant side-effect seems to have gone unnoticed:

  • When a market is crowded with options, choices become difficult*
  • Invariably, this creates tension and confusion, causing perceived risk levels to rise and interest in safaris to fall
  • The solution lies in fewer, more appropriate options and swifter access to qualified advice

Enter a new intermediary with a mission to simplify
safari searching and grow your market share

  • Safari Directions connects safari seekers to safari specialists, whose ability to clarify and refine inquiries leads to exceptional outcomes
  • Founded on the knowledge of a family with a 40-year history in African safaris, our pool of ‘specialist’ tour operators will be limited to fifty worldwide
  • Members of the pool will have the skills to move safari seekers swiftly away from stressful searches to inspiring solutions
  • Inquiries will be sent straight from our site to your screen, giving you the chance to call prospects back without delay or at times specified on the inquiry forms
  • Exclusive exposure rights to time zones, countries, and other geographically defined catchment areas will be granted free of charge to each member of the pool
  • Your image as an African safari specialist will grow as you introduce yourself and your company on the phone, speaking from experience to prospective clients
  • With no direct competition from other pool members, you will have an unparalleled opportunity to grow your business and increase your market share

Product market fit

  • Digital marketers and user experience experts in the US and Europe see excellent ‘product market fit’ in Safari Directions, meaning there is a genuine need for it

Unique brand icon

  • The meerkat (think Metro-Goldwyn Meyer lion, Duracell bunny, Investec zebra) gives Safari Directions the potential to become the most recognizable brand in the African safari sector – and go viral

Business model

  • The company is exclusively a lead generator for African safari tour operators, providing a potent marketing arm to enhance their appeal and market position
  • No listing fees or account deposits will be required from the participants

Application window

  • Applications to secure a place in the tour operator pool are invited between 01 and 31 March 2024

Free trial

  • Successful applicants will be free to test the site in a catchment area of their choice

Find out more

  • Send me a WhatsApp request on +27 82 491 0344 and I will call you back

Christopher Reader
Founder, Safari Directions

*Difficulty making choices or ‘choice paralysis’ is a cognitive impairment caused by too many options of a similar kind. Ref: ‘Future Shock’ Alvin Toffler, 1970. ‘The tyranny of choice’ David Swartz TED Talks 2004; ‘Too Much Choice,’ Eva Krokow, PhD, Psychology Today 2018

Tour Operators Application Form

Ideally, applicants are outbound tour operators based in the markets or regions they serve so they can respond to inquiries in their home languages during business hours in their respective time zones.

Do you offer holidays in the Indian Ocean Islands as well?(Required)

Do you book safaris directly with suppliers?(Required)

In which of the safari types below do you specialize?(Required)

Is your company bonded for your clients’ protection?(Required)

Is your company accredited by an official industry body?(Required)

Does your company support wildlife conservation and community upliftment programs?

Your contact details:

Name(Required)